Mazda Motor Corporation has announced that total production of the Mazda3 (known as Mazda Axela in Japan) reached the one million unit milestone at the end of August 2006. This achievement comes three years and two months after production of the Mazda3 started at Mazda’s Hofu Plant No.1 (H1) at the end of June 2003 and establishes a new record for the fastest time to produce one million units of a Mazda vehicle.The Mazda3 development concept was focused on producing a “dynamic sports compact that exceeds your expectations” and it has become a core model in Mazda’s global compact vehicle segment strategy. It delivers outstanding dynamic performance, a vibrant design and high quality craftsmanship, having been developed to be a globally competitive vehicle with attractive driving characteristics and value-for-money attributes.
The Mazda3 won second prize in the 2004 European Car of the Year awards – the highest-ranking Japanese car that year – and was picked as the 2004 Canadian Car of the Year. It has also been praised by the media and customers alike, winning 67 automotive awards to date. With this history of excellence, it continues to enjoy steady sales in markets throughout the world. Mazda3 facelift was launched in June 2006. While enhancing its existing strengths – such as exterior and interior styling, dynamic performance and craftsmanship – Mazda also improved fuel economy and road quietness.
With ongoing steady global sales, Mazda has been adding to the Mazda3 production system year after year. Total production of models earmarked for the Japanese market in 2005 was 364,668 units, boasting one of the highest single model production volumes in Japan. For the future, as Mazda’s key model in the compact vehicle segment, the Mazda3 is aimed at strengthening the Mazda brand globally and will take on an increasingly important role as a key model in Mazda’s vehicle line up.